At some point during the last few weeks, the AppExchange listing for Spanning Feed Builder became corrupted and lost its Get It Now button in the process. From the looks of things, someone in Salesforce IT tried to change something and it didn't quite work.
Regardless, I've created and published a brand new (but still unregistered) listing for Spanning Feed Builder v1.2. You can access it by visiting http://spanningsalesforce.com/feedbuilder, which will redirect you to the right page.
If you haven't tried Spanning Feed Builder, I encourage you to watch the screencast, then Get It Now. It's free, and provides hours of fun. Well, at least it does for CRM RSS geeks like me.
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