Three words: developers, developers, developers.
Phil Wainewright
ponders the meaning of Salesforce.com's acquisition of Sendia in a recent blog post, Who will Salesforce.com buy next?:
The big question in my mind yesterday was, why buy the company when Sendia was already effectively acting as an exclusive Salesforce.com partner?
The answer to me as
an ISV developing
applications for salesforce.com's
AppExchange platform is simple. By buying Sendia, Salesforce pushes wireless capability down into the platform layer of the stack, immediately making it available to third-party applications. The richer the platform, the more attractive it is to ISVs. Platform vendors know this, and
rant about it.
The success of any platform is determined by the quantity and quality of the apps built for it, both of which are largely influenced by the breadth of the platform itself. Mark Benioff talks a lot about how serious he is about making the AppExchange a platform for what he calls "the business web". With the Sendia acquisition, he's simply putting his money where his mouth is.